Unit 2 Assignment 2 – Mission Statement Case Study

Instructions:

Research the company Under Armour and read

• After you have read the case, analyze each of the 9 elements of their vision/mission strategy statement, and discuss how it fits into the products, employees, customers, market, and public image.

Read and reference the Nine Essential Components of a Mission Statement in table 2-4 (David, 2015) Strategic Management.

Parameters:

Write using APA 6th edition formatting, must have 3 external sources including the textbook and a minimum length of 350 words.

Submit:

• Paper in APA format in Word document (.doc/.docx)
• Attached Files Below: