Fundamental Financial Analysis

Measuring firm performance and position

Complete a financial analysis on your selected firm by following the process outlined in the course. Your analysis should conclude with a recommendation to buy, sell, or hold your investment. You must approach the task from the perspective of an investor with a long-term time horizon.

Instructions / Checklist

• Obtain and enter all necessary data for your firm (complete the analysis tool provided)
• Follow the process of analysis you’ve been taught in this topic
• Do all work in this file and in the financial analysis tool
• Do NOT share this file, but use lots of data / images from it. (If you don’t know how to insert images, ask)
• Be sure to evaluate trends over time, and not just key values
• Don’t just present data, refer the reader to it in your written work, or use key values in your writing. Less data in writing, and more in tables / charts is always better.
• Write all points as an argument. Each paragraph should have a point, and support. Remember to make a recommendation.
• Divide your work into sections that match the steps of analysis you are doing. Cite any references using APA
• 1,000 words is your max (not counting images and charts etc.)

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